Figma Link: https://www.figma.com/file/7h08lIkr3cjtzlIk6Cgme0/User-Flows?node-id=0%3A1
Our problem domain revolves around food. The objective of our mobile website is to reduce food waste around our communities. We would give people the opportunity to share their excess food with their community. All would be free of charge, except for a small fee if the user wants the food delivered. People would be able to create a listing by adding a photo, title, and description.
Our main “competition” would be OLIO. OLIO is a food-sharing app based in the United Kingdom. They were founded in 2015 and currently have around 2 million users. Their mission is to connect neighbors with each other and with local businesses so surplus food can be shared, not thrown away. With a thriving fanbase, they have currently shared around 4.1 million portions of food, equalling around 12 million car miles saved. While OLIO has been popular within the United Kingdom, we decided to build on OLIO and how we could improve the current flaws in their system. A major addition we decided to add was a loyalty program. This gives the user an incentive to continue using our app, by receiving gift cards or discount codes to their favorite shops or restaurants.
According to our empathy map, we finalized three main clusters to pursue as our personas:
People influenced by others / socially active
Connor Adams (Self-Employed Day Trader) • Yaletown • 25
Connor is self-employed living in a trendy city, Yaletown. He currently works at home as a day trader, with a Bachelor's in Economics from SFU (Simon Fraser University). He’s motivated to find new things to do and share them with his network and social media. He’s a frequent event go-er (monthly) and tends to be an early planner.
Point of View Statement
Connor, a self-employed male living in Yaletown, needs to find quick and accessible food options because he’s living a busy lifestyle and doesn’t have the time to go out or make food at home.
People that care about cost and convenience
Charlotte Walker (Student / Part-Time Barista) • Surrey • 27
Charlotte is a student at BCIT. She is currently pursuing a diploma in CIT. She has a very busy schedule and hardly gets time to cook, but she is a foodie and loves eating and trying new cuisines. She works as a part-time barista in a restaurant and doesn’t earn much. Since she works in a restaurant, she is fully aware of food wastage and how it impacts the environment. She is looking for a cheap and convenient way in which she gets food from people and also finds people who need food when she feels like donating it.
Point of View Statement
Charlotte, a student from BCIT, needs a way to find cheap food in a short amount of time because she is currently working part-time making minimum wage.
People that are environmentally aware
Lee Lum (Special Ed Teacher) • Delta • 54
Lee is a special education teacher at a high school. When Lee is not teaching, he spends most of his time working from home on his computer for his other job (part-time software developer). Over the years, Lee has begun to develop an interest in environmental issues and technological advancements in the environmental field. He wants to participate in his newfound passion for environmental issues, but his busy lifestyle prevents him from actively helping in the effort.